We’re so excited to introduce Nicole Hendelman-Dersovitz, a mompreneur and the founder of NicoleHD Jewelry. Nicole has been in the jewelry industry her entire life and over the past 3 decades, she’s become an icon, shaking-up the fine jewelry industry by creating a direct-to-consumer fine jewelry brand that is more accessible than other fine jewelry companies with unnecessarily large markups.
The NHD mission has been to make high quality fine jewelry accessible to everyone. Nicole personally curates each collection of 14k and 18k gold and diamond everyday fine jewelry pieces. Making sure they are crafted with only the finest materials, so they can look and feel timeless with each passing year.
Use our exclusive discount for 10% off your first order by using code: MOMS10 and browse the collections of necklaces, rings, bracelets, earrings online, in-person at her NJ showroom or NYC office (by appointment) or at the NHD piercing events. Follow @nicolehdjewelry on instagram or sign up for her mailing list to stay up to date with all events and sales!
We recently sat down with Nicole to talk about where she came from, and how she’s created such a devoted following in the jewelry world.
Let’s start at the beginning. What was your background?
I’m a third generation jeweler, so you could say I was born into the jewelry business. My grandfather was a jeweler, and my mother and her siblings are also jewelers. My mom and I are very close, and growing up I always knew I wanted to be like her, so when it was time for college I went to Syracuse and studied metal smithing in the school of Visual and Performing Arts. I learned so much about what it takes to craft a well made and beautiful piece of jewelry. And following my graduation I became a jewelry designer. My designs were available in several major retail outlets, including Nordstroms and Henri Bendel, and worn by celebrities, including Kelly Ripa and Denise Richards. I guess this is very uncommon and interesting to people because the New York Times did a feature piece on me as a third generation jeweler.
Do you think your background in metal smithing and art sets you apart from other jewelers?
I think so. Anyone can recognize beauty, but my education and experience has enabled me to learn about the process that goes into crafting a high quality piece of jewelry. In my business, there is a difference between beauty and quality, and NicoleHD Jewelry only sells pieces that are beautiful and well made. People trust us because they know that we know jewelry, and that when they buy from us, they are not just getting something pretty, they are getting something that is finely crafted.
How did you get started with NicoleHD Jewelry?
I loved being a jewelry designer. It was such an exciting career that enabled me to meet so many people and travel to so many places. I was always on the go, but after I had my daughter and son, I realized I wanted to stay closer to home. My husband and I decided to move from NYC to the suburbs. Even though I was busy raising my children I couldn’t imagine stepping away from jewelry. I began creating custom jewelry for individuals – engagement rings, earrings, necklaces, and bracelets. I did this for several years, and then suddenly my kids were in school all day. I had more free time, so I pivoted again, and in 2014 I founded my company, NicoleHD Jewelry.
Tell us about NicoleHD Jewelry
It’s interesting really, my mom and I decided to take a trip to Las Vegas for the JCK jewelry show. It was at that show that I realized I wanted to change my business model. I still wanted to design custom jewelry, but I didn’t want that to be the sole focus of my business anymore. I decided I also wanted to sell fine everyday jewelry at an affordable price point. That is how NicoleHD Jewelry was born. I stock only high quality, timeless, on trend pieces, and craft beautiful custom work for my clients. Everyday is different and exciting. There are buying trips, customer consultations, and every few months we host a piercing party in our showroom. Everyone who signs up has a choice of earrings to purchase and receives a complimentary piercing. I love my company and I am so grateful I get to do what I love everyday, and work in an industry where I can be creative and bring others joy.
Where can people purchase NicoleHD Jewelry?
You can find us online at nicolehdjewelry.com, and in our office in NYC and showroom in New Jersey! You can reach us with any questions at 833-464-2653. We hope you enjoyed reading a little about us and we look forward to meeting you in the future!
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